Torosplay
From No Website to Full Digital Presence — Website Build, Google Ads, and a 15.82% Search CTR for a B2B Playground Equipment Brand
PROBLEM
When EuribiaTech took on Torosplay, the brand had no professional website, no digital marketing infrastructure, and no way to be found online. Torosplay sells robinia wood playground equipment to a B2B audience — architects, landscapers, kindergartens, and municipalities — a market that increasingly researches and qualifies suppliers online before making contact. Without a website or any paid search presence, Torosplay was completely invisible to this audience at the exact moment they were searching.
SOLUTION
EuribiaTech delivered Torosplay's full digital foundation from the ground up. We designed and built torosplay.com — a professional B2B website structured around the product catalogue, completed projects, and contact. In parallel, we installed and configured a complete tracking stack: Google Tag Manager (GTM), GA4 with custom conversion events, and Google Ads conversion tracking. We then launched a Performance Max campaign to generate brand visibility across Google, and subsequently built a targeted Search campaign focused on high-intent B2B keywords. The Search campaign achieved a CTR of 15.82% — more than three times the industry benchmark of 2–5%.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Website Design & Build — torosplay.com
We designed and built torosplay.com from scratch — a professional B2B website for a robinia wood playground equipment supplier. The site was structured around the buyer journey for Torosplay's target audience: architects, landscape designers, municipalities, and kindergartens. Key sections include a full product catalogue, a completed projects gallery, an about page, and a contact form for B2B enquiries. Since launch, the products page has become the most-visited page on the site with 3,819 views — confirming that prospective buyers are actively browsing the catalogue.
WHAT WE DID IN DETAIL
Tracking Infrastructure — GTM, GA4 & Google Ads
We installed and configured Google Tag Manager (GTM-KMPPMQ9F) across the entire site and built out a complete GA4 property (G-EJ5R6Y7L14) with custom conversion events including contact form submissions, phone clicks, and email clicks. Google Ads conversion tracking was connected end-to-end. For the first time, Torosplay has full visibility into how users are finding the site, what they are engaging with, and which channels are driving enquiries.
Google Ads — Performance Max Campaign
We launched a Performance Max campaign targeting Bulgaria to generate immediate brand visibility across the Google network. The campaign delivered 297,000+ impressions and 4,499 clicks, driving over 3,300 sessions to the Torosplay website via Google’s cross-network placements. This campaign established the brand’s Google presence from a standing start and began building the audience data needed for ongoing campaign optimisation.
WHAT WE DID IN DETAIL
Google Ads — Search Campaign — 15.82% CTR
Following the initial PMax phase, we built a dedicated Google Search campaign targeting high-intent B2B keywords relevant to playground equipment suppliers in Bulgaria. The campaign is delivering a CTR of 15.82% — more than three times the 2–5% industry benchmark for B2B Search campaigns. This demonstrates that the keyword targeting, ad copy, and match types are precisely aligned with what Torosplay’s target buyers are actively searching for.
Organic Search — Early Traction
Since launch, the Torosplay website has generated 735 sessions from organic Google Search — without any dedicated SEO campaign. This early organic traction reflects the clean site architecture and page structure we built, and provides a strong foundation for future SEO investment. As Google continues to index the site's product and project pages, organic visibility will grow.
