Simpatico
Refreshing a Brand From the Inside Out
PROBLEM
Simpatico, a juice-in-a-can brand, had a great product but a visual identity and brand presence that wasn't keeping up with a competitive, trend-driven market. Without a cohesive brand story, a modern design language, or meaningful moments of consumer connection, the brand was struggling to stand out on shelf and online.
SOLUTION
We took Simpatico through a full brand transformation. Starting with a complete redesign of their entire juice lineup, we gave each can a fresh, distinctive look that communicates energy, fun, and quality at a glance. We then took the brand off the shelf and into the real world — organising a brand activation at Sofia Summer Fest, where we captured authentic UGC content with real consumers enjoying Simpatico in their element. The result is a brand that looks as good as it tastes and has the content to prove it.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Brand Development We worked with Simpatico to define and sharpen their brand identity — from tone of voice to visual direction. Every element was considered to ensure the brand feels consistent, confident, and ready to compete in a crowded FMCG market.
UGC Content Production At Sofia Summer Fest, we captured high-energy UGC content featuring real people, real reactions, and real enjoyment. The footage and imagery produced gave Simpatico a library of genuine, platform-ready content that resonates far more than traditional advertising.
WHAT WE DID IN DETAIL
Product Line Redesign We redesigned the full Simpatico juice lineup, giving each variant its own visual character while keeping the family cohesive. The new packaging is bold, shelf-ready, and built to catch eyes both in store and in the social media feed.
Event Activation — Sofia Summer Fest We conceptualised and organised Simpatico's presence at Sofia Summer Fest, creating an activation that put the brand directly in the hands of their target audience. The event became a natural stage for authentic brand interaction and real consumer moments.
WHAT WE DID IN DETAIL
UGC Content Production At Sofia Summer Fest, we captured high-energy UGC content featuring real people, real reactions, and real enjoyment. The footage and imagery produced gave Simpatico a library of genuine, platform-ready content that resonates far more than traditional advertising.
