UI/UX Design
Design is not decoration. It is the difference between a visitor who converts and one who leaves.
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UX Research & User Flows
We start with research: understanding who your users are, what they are trying to do, and where the current experience is failing them. The result is a user journey map that becomes the foundation for every design decision.
Wireframes & Prototypes
Before any visual design begins, we build wireframes and interactive prototypes to validate structure and navigation. This removes assumptions and saves costly design revisions later.
UI Design & Design Systems
We create polished, brand-aligned interfaces with consistent design systems: component libraries that make development faster and ensure visual consistency across every page and screen.
Conversion Rate Optimisation
For existing websites and landing pages, we identify friction points in the user journey and test design improvements like headline changes, CTA placement, and form length that increase conversion without increasing traffic.
Why Does Good UX Design Directly Increase Revenue?
Every friction point in your user journey costs you conversions, and most are invisible without research.
01
Users Decide in Seconds
A confusing layout, unclear CTA, or slow interaction loses visitors before they engage. UX design removes those moments of hesitation and creates a path of least resistance to conversion.
02
Design Systems Save Money
A consistent component library means developers build faster, designers iterate faster, and your brand looks coherent everywhere, reducing long-term production costs significantly.
03
Research Eliminates Guesswork
Design decisions based on user research and real behaviour data convert better than decisions based on preference. We test assumptions before they become expensive mistakes.
04
CRO Multiplies What You Already Have
Increasing your conversion rate from 2% to 4% doubles your results without increasing traffic or ad spend. CRO is often the highest-ROI investment a business can make.
2.4x
Average conversion rate improvement after CRO engagement
45+
UI/UX projects delivered for Bulgarian and EU clients
2x
Faster development with a proper design system in place
How We Design User Experiences
PHASE 1
UX Research & Discovery
Stakeholder interviews and business goal alignment.
User research: interviews, surveys, or analytics review.
Competitor UX benchmarking.
Persona and user journey mapping.
PHASE 2
Information Architecture & User Flows
Site map and navigation structure
User flow diagrams for key journeys
Content hierarchy and page structure decisions
Mobile-first considerations built in from the start
PHASE 3
Wireframing & Prototyping
Low-fidelity wireframes for all key pages
Interactive prototype for primary user flows
Usability review and iteration
Client approval before moving to visual design
PHASE 4
UI Design & Design System Build
Visual design applied to approved wireframes.
Design system: colour, typography, spacing, components.
Figma file with all components and variants.
Handoff documentation for developers.
PHASE 5
CRO & Testing (for existing sites)
Heatmap and session recording analysis.
Identify top friction points and drop-off moments.
Design and run A/B tests on priority pages.
Monthly CRO report: what was tested, what won, what is next.
Frequently Asked Questions
What is UX design and why does it matter?
UX (User Experience) design is the practice of designing digital products and websites so that users can achieve their goals as easily and efficiently as possible. Good UX reduces friction, increases trust, and directly improves conversion rates, making it one of the highest-ROI investments a business can make.
What is the difference between UX and UI design?
UX design focuses on how a product works: the structure, flow, and logic of the user journey. UI (User Interface) design focuses on how it looks: the visual layer of buttons, typography, colour, and layout. Good digital design requires both: intuitive structure and a polished visual presentation.
What is conversion rate optimisation (CRO)?
CRO is the process of improving an existing website or landing page to convert a higher percentage of visitors into leads or customers. Euribia Digital approaches CRO through user research, heatmap analysis, and structured A/B testing, identifying and removing the specific friction points that prevent conversion.
Do you design in Figma?
Yes. Euribia Digital designs all UI and UX work in Figma, including wireframes, interactive prototypes, and full design systems with component libraries. All files are shared with clients and handed off to developers with full annotations.
Can you redesign an existing website rather than build from scratch?
Yes. Euribia Digital works on both new builds and redesigns of existing sites. For redesign projects, we typically start with a UX audit: analysing the current site's performance, identifying friction points, and scoping improvements, before moving into design and development.