E‑commerce Development
Online stores that convert browsers into buyers — built for performance, not just launch day.
Get a Free E-commerce Consultation
Platform & Tech Stack Selection
We help you choose the right e-commerce platform for your business — WooCommerce, Shopify, or custom — based on product catalogue size, budget, required integrations, and long-term scalability needs.
Storefront UX — Product, Cart & Checkout
The path from product page to completed purchase must be frictionless. We design and optimise every step: product listings, filtering, cart experience, and checkout flow — for maximum conversion.
Payment & Shipping Integrations
We integrate the payment gateways and shipping providers your customers expect — Stripe, PayPal, local Bulgarian payment options, Speedy, Econt, and more — with proper invoice and order management setup.
E-commerce SEO & Tracking Setup
Every store we build includes SEO-optimised product and category pages, a GA4 e-commerce tracking setup, Google Merchant Centre configuration, and Google Tag Manager — so you can run Shopping Ads from day one.
Why Does Your E-commerce Store Need to Be Built Around Conversion — Not Just Functionality?
A store that works but does not convert is losing money every day it is live.
01
Checkout Friction Kills Sales
An average of 70% of shopping carts are abandoned before purchase. Checkout UX improvements — fewer steps, guest checkout, clear shipping costs — directly reduce abandonment and increase revenue.
02
Mobile Commerce Is the Majority
Over 60% of e-commerce traffic comes from mobile devices. A store not optimised for mobile is losing more than half its potential customers before they even see the product.
03
Product Discovery Drives AOV
How products are displayed, filtered, and recommended directly affects average order value. Strategic UX decisions — upsells, bundles, related products — increase revenue per customer without additional ad spend.
04
Tracking Enables Growth
Without GA4 e-commerce tracking and proper conversion events, you cannot run Shopping Ads, measure ROAS, or identify where customers drop off. Tracking setup is not optional — it is the foundation of all growth decisions.
70%
Of shopping carts abandoned before purchase — UX directly reduces this
35+
E-commerce stores built for Bulgarian and European businesses
100%
Stores launched with GA4 e-commerce tracking and Google Merchant Centre
How We Build Your E-commerce Store
PHASE 1
Discovery & Platform Selection
Business goals, product catalogue, and target audience defined.
Platform recommendation: WooCommerce vs Shopify vs custom.
Integration requirements: ERP, CRM, shipping, payments.
Project scope and timeline agreed.
PHASE 2
UX & Design
Product page, category page, and checkout wireframes
Mobile-first UI design aligned to brand
Product filtering and search UX
Design review and approval cycle
PHASE 3
Development & Integrations
Frontend and backend development on selected platform
Payment gateway integration: Stripe, PayPal, local options
Shipping provider integration: Econt, Speedy, or DHL
Inventory, order management, and invoice automation
PHASE 4
SEO & Tracking Setup
SEO-optimised product and category page structure.
Product schema markup for rich results.
GA4 e-commerce events: view_item, add_to_cart, purchase.
Google Merchant Centre setup for Shopping Ads.
GTM container with all e-commerce tags.
PHASE 5
Launch & Ongoing Optimisation
Pre-launch checklist: redirects, SSL, payment testing, load speed.
Search Console and Merchant Centre verification.
Post-launch monitoring: orders, errors, conversion rate.
Monthly e-commerce performance review and AOV/LTV optimisation.
Frequently Asked Questions
How much does it cost to build an e-commerce website in Bulgaria?
E-commerce development costs vary by platform, catalogue size, and required integrations. A standard WooCommerce or Shopify store typically ranges from €2,500–8,000+. Custom-built stores with complex integrations start from €8,000. Euribia Digital provides a detailed quote after a brief discovery call.
WooCommerce or Shopify — which is better for my business?
WooCommerce is more flexible and cost-effective for businesses wanting full control and custom integrations — ideal if you already have a WordPress site. Shopify is faster to launch and easier to manage with less technical involvement. Euribia Digital recommends the right platform based on your catalogue size, budget, and growth plans.
How long does it take to build an e-commerce store?
A standard store with 50–200 products takes 6–12 weeks from kickoff to launch. Larger catalogues or complex integrations (ERP, custom checkout flows) take 12–20 weeks. Timeline also depends on how quickly product content and assets are provided by the client.
Will my store be optimised for Google Shopping Ads?
Yes. Euribia Digital sets up Google Merchant Centre, product schema markup, and GA4 e-commerce tracking as standard on all store builds — so your store is ready to run Shopping campaigns from day one.
Can you migrate my existing store to a new platform?
Yes. Euribia Digital handles e-commerce platform migrations — including product data, customer records, order history, SEO redirects, and tracking continuity. We plan migrations carefully to avoid ranking drops and revenue disruption during the transition.