Sesame
275,000 Unique Bulgarians Reached — Establishing the Sesame Cracker Range on Meta From Zero
PROBLEM
Pladis Bulgaria's Sesame Cracker range had no paid social advertising presence. The product was available in retail but had no digital brand-building strategy on Meta, leaving a significant consumer touchpoint untouched. Without awareness-level advertising, the brand was relying entirely on in-store visibility to drive trial and recognition.
SOLUTION
We launched the Sesame Crackers Bulgaria campaign as a dedicated ad set within the ULKER | Awareness | 02.2026 initiative. The campaign delivered 699,417 impressions and reached 274,651 unique Bulgarians at a CPM of €0.27 — establishing the product range on Meta efficiently and at scale.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
ULKER Brand Awareness Campaign — February 2026
Sesame Crackers ran as a dedicated ad set within the ULKER | Awareness | 02.2026 campaign, alongside six other Pladis snack brands. The campaign delivered 699,417 impressions at a CPM of €0.27 — achieving strong reach efficiency within the broader Pladis brand-building initiative.
WHAT WE DID IN DETAIL
Snack & Cracker Audience Targeting
The campaign was targeted towards Bulgarian consumers with interests in savoury snacks, crackers, and healthy eating — positioning Sesame Crackers within the right category context. The results demonstrate strong resonance with this audience at minimal cost.
