Halley
305,000 Unique Bulgarians Reached at €0.26 CPM — Launching Halley on Meta with Maximum Efficiency
PROBLEM
Halley's unique texture and taste make it instantly memorable — but communicating that sensory magic through a screen, consistently and compellingly, across Bulgaria and Serbia, required a dedicated local content and social strategy that the brand had not yet fully developed.
SOLUTION
We manage Halley's social media presence across both markets, leaning into the brand's light, dreamy character to create content that makes audiences feel the product before they even taste it. Through beautifully produced video content, creative campaigns, events, and paid ads, we keep Halley irresistible online.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Social Media Management We manage Halley's channels with a content strategy that captures the brand's unique lightness and indulgence — building a community around a product that genuinely delights.
Content & Video Production We produce sensory-led content that brings Halley's texture and taste to life visually — from slow-motion product films to playful lifestyle content built for social-first formats.
WHAT WE DID IN DETAIL
Event Activation We create activations that let consumers experience Halley's magic in person — turning brand moments into content opportunities and deepening consumer love.
Paid Ads & Creative Production We run targeted campaigns with premium creative assets across digital and offline channels, keeping Halley visible and craved across both markets.
