Chateau Baralli
From Vineyard to Doorstep: A Full-Stack Digital Presence for a Premium Wine Brand
PROBLEM
Chateau Baralli, a premium wine producer, had no meaningful digital presence to match the quality and heritage of their brand. Without a website or online shop, they were missing a direct-to-consumer revenue channel and lacked the visibility needed to compete in an increasingly digital wine market. Their story was compelling, but no one could find it.
SOLUTION
We built Chateau Baralli's digital presence from the ground up. Starting with a bespoke website that reflects the elegance and terroir of the brand, we integrated a fully functional e-commerce shop allowing customers to purchase directly. To drive traffic and awareness, we launched targeted paid ad campaigns across Meta and Google, supported by original creative assets. A focused PR strategy extended the brand's reach into relevant editorial and lifestyle publications, building credibility and trust with a premium audience.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Website Design & E-Commerce We designed and developed a premium website that tells the Chateau Baralli story with sophistication, from vineyard heritage to tasting notes. The integrated shop gives customers a seamless path from discovery to purchase, with a smooth checkout experience optimised for conversion.
WHAT WE DID IN DETAIL
Paid Ads & Creative Production We created scroll-stopping ad creatives tailored to the brand's visual identity and ran performance-driven campaigns on Meta and Google. Every asset was crafted to feel premium and authentic, speaking directly to wine enthusiasts and gift buyers.
WHAT WE DID IN DETAIL
PR & Editorial Strategy To position Chateau Baralli in the right conversations, we developed a PR outreach strategy targeting lifestyle, food & drink, and luxury publications, building the kind of organic credibility that advertising alone cannot buy.
