Tohun
Crafting Digital Stories for an Authentic Wine Experience
PROBLEM
Tohun, an authentic wine producer with a rich story to tell, lacked the digital infrastructure and consistent content presence needed to grow their audience and sell directly to consumers. Without a webshop or a cohesive social media strategy, they were unable to convert brand interest into sales — and their story was not reaching the people who would love it most.
SOLUTION
We partnered with Tohun to build a custom-designed webshop that reflects the character and authenticity of the brand, giving customers a seamless way to discover and purchase their wines online. To fuel awareness and engagement, we took over their social media channels with a consistent, on-brand content strategy — blending professionally filmed video content with relatable UGC that brings the human side of Tohun to life.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Website Design & E-Commerce We designed and built a custom webshop that captures the soul of the Tohun brand — from the vineyard to the label. The online store gives customers an intuitive, visually rich shopping experience, with every design decision made to reflect the quality and personality of the wines behind it.
WHAT WE DID IN DETAIL
Social Media Management We manage Tohun's social media presence end-to-end — from content planning and scheduling to community engagement. Every post is crafted to build a loyal following, deepen brand affinity, and keep Tohun front of mind for wine lovers across platforms.
UGC Content We produce and curate authentic user-generated content that puts real people and real moments at the heart of the Tohun brand. UGC builds trust, drives engagement, and makes the brand feel accessible — without compromising on its premium positioning.
WHAT WE DID IN DETAIL
Professional Video Production From vineyard walkthroughs to product showcases, we produce high-quality video content that tells the Tohun story in a way that stops the scroll and leaves a lasting impression. Every video is crafted with the brand's visual identity and audience in mind.
