Think Speak Impact
Building the Digital Stage for Bulgaria's Most Compelling Voices
PROBLEM
Ivaylo Vezenkov and Mariya Peeva are two of Bulgaria's most compelling public figures — but their digital presence and event infrastructure were not reflecting the calibre of their work. Without a dedicated platform for their events and a cohesive personal brand identity across their channels, they were unable to fully convert their audience into ticket buyers and long-term followers. Their message was powerful. The digital ecosystem around it needed to match.
SOLUTION
We built Think Speak Impact into a fully functioning digital brand and event platform. A custom-designed website with an integrated ticketing system gives their audience a seamless way to discover upcoming events and secure their place. Alongside the platform, we developed a strong personal branding strategy for both Ivaylo and Mariya — ensuring their individual voices and visual identities are consistent, recognisable, and compelling across every channel. We manage their ongoing digital presence through professional video editing and content strategy, keeping every piece of content on-brand and built to grow their audience.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Platform Design & Development We designed and built a bespoke event platform for Think Speak Impact — a central hub where audiences can learn about Ivaylo and Mariya, explore upcoming events, and purchase tickets directly. The platform is built to be intuitive, visually strong, and easy to manage as the event calendar grows.
WHAT WE DID IN DETAIL
Event Ticketing System The integrated ticketing system gives Think Speak Impact full control over their events — from capacity management to sales tracking — while giving attendees a smooth, professional purchasing experience that matches the quality of the events themselves.
Personal Branding We developed distinct yet complementary personal brands for both Ivaylo Vezenkov and Mariya Peeva. From visual identity to tone of voice, every element is crafted to position them as authoritative, inspiring, and distinctly recognisable figures in their space.
WHAT WE DID IN DETAIL
Content Editing & Digital Presence Management We handle the end-to-end production pipeline for their video content — editing, formatting, and optimising every piece for the platforms it lives on. Our role is to ensure that no matter where their audience finds them, the experience feels consistent, polished, and true to the Think Speak Impact brand.
