Primea
From Zero Leads to €1.79 Cost Per Lead: Real Estate Lead Generation on the Bulgarian Black Sea Coast
PROBLEM
When Euribia Digital launched Primea's Meta advertising, the brand had no paid lead generation infrastructure in place. There were no running campaigns, no audience targeting strategy, and no way to attribute where property enquiries were coming from. For a real estate developer with properties along the South Black Sea coast, reaching qualified buyers, both local Bulgarians and diaspora communities with interest in coastal property, required a precision-built Meta lead generation strategy.
SOLUTION
We launched Primea's first Meta lead generation campaign with a dedicated ad set targeting the South Black Sea region audience, qualifying prospects by location interest and intent signals relevant to coastal property buyers. The campaign was built around a lead form objective to capture direct enquiries within Meta, minimising friction and maximising conversion. Within the campaign period, Primea received 25 qualified leads at a cost per lead of €1.79, 8 to 22 times cheaper than the real estate industry benchmark of €15-40.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Lead Generation Campaign, South Black Sea Region
We built and launched a Meta lead generation campaign targeting audiences with demonstrated interest in the South Black Sea coastal region, covering buyers researching property in the area. The campaign used Meta's native lead form format to capture enquiries directly within the platform, removing the need for prospects to visit an external website and significantly reducing drop-off at the conversion stage.
WHAT WE DID IN DETAIL
Audience Targeting, Coastal Property Buyers
The campaign was targeted towards Bulgarian buyers and diaspora audiences with interests in coastal living, property investment, and real estate in the South Black Sea region. Lookalike and interest-based audiences were layered to ensure every impression was served to a relevant, high-intent prospect.
WHAT WE DID IN DETAIL
Lead Quality, €1.79 Per Enquiry
The campaign delivered 25 leads at a cost per lead of €1.79, with a click-through rate of 1.95%, approximately double the industry average for real estate lead generation on Meta. This demonstrates strong alignment between the creative, the offer, and the target audience: the people seeing Primea's ads are clicking and converting at a rate that significantly outperforms the market.
