O'lala
4.2 Million Impressions and 27,000 Clicks — Driving the O'lala Brand Deep Into the Bulgarian Market
PROBLEM
O'lala — the Pladis cream-filled cake range — had no structured paid social presence in Bulgaria. Despite being a beloved product in its category, there was no Meta advertising strategy to grow brand awareness, drive engagement, or build a loyal digital community. The opportunity to connect O'lala with Bulgarian consumers on social media was being missed entirely.
SOLUTION
We built a complete Meta advertising programme for O'lala Bulgaria — covering awareness at scale, Back to School seasonal engagement, giveaway campaigns, and page growth. O'lala was featured in both the Pladis Global Awareness campaign (3.1M impressions at €0.25 CPM — the most cost-efficient brand in the portfolio) and the ULKER Awareness campaign (685K impressions). We also ran multiple O'lala giveaway campaigns and the Back to School engagement push. The result: 4.2 million impressions, 1.38 million unique people reached, and 27,380 clicks — the highest click volume of all Pladis snack brands.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Global Awareness — Most Cost-Efficient Brand in Portfolio
O'lala delivered the lowest CPM in the entire Pladis Bulgaria portfolio during the Global Awareness campaign — €0.25 per 1,000 impressions across 3.1 million impressions and 823K unique reach. This demonstrates that the O'lala creative and audience targeting achieved exceptional resonance with the Bulgarian audience.
WHAT WE DID IN DETAIL
Back to School Seasonal Campaign
We ran an O'lala Back to School engagement campaign targeting the key back-to-school seasonal moment — a natural fit for a lunchbox snack brand. The campaign drove consistent click-through and engagement throughout the seasonal window, with 1,796 clicks from 60K impressions.
WHAT WE DID IN DETAIL
Giveaway Campaigns
Multiple O'lala giveaway campaigns were run, including the multi-brand Giveaway 18.11 initiative. These campaigns drove community participation, rewarded existing followers, and attracted new audiences — all at a low cost per engagement.
Page Growth
Page like campaigns were run to grow the O'lala Bulgaria following with a qualified local audience, creating a solid retargetable base for future seasonal and product campaigns.
