Madika
From Zero Tracking to Full-Stack Digital Performance: Real Estate Marketing That Delivers
PROBLEM
When Euribia Digital took over Madika's digital marketing, the foundations simply were not there. A Google Tag Manager container existed but was completely empty, no tags, no triggers, no variables. GA4 was installed but had no conversion events defined. There were no paid campaigns running and no way to attribute where enquiries were coming from. Calls and leads were coming in, but no one could tell which channel drove them, what the cost per lead was, or which audiences were converting. For a property brand with serious inventory to sell, this was a critical blind spot.
SOLUTION
We rebuilt Madika's digital marketing infrastructure from the ground up and launched performance campaigns within the same period. Starting with a full GTM configuration for madika.bg, we set up GA4 conversion events tracking every meaningful action, lead form submissions, phone clicks, and email clicks. We connected Google Ads conversion tracking to fuel a Performance Max campaign targeting high-intent apartment enquiries. On Meta, we launched lead generation campaigns reaching both Bulgarian buyers and diaspora audiences across Austria, Germany, and the UK, segmented by region and purchase intent. In 90 days, Madika went from zero visibility to full channel attribution and a cost per lead that outperforms the industry by up to nine times.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Tracking Infrastructure & Analytics
We configured GTM end-to-end for madika.bg - building out the full tag, trigger, and variable structure from a completely empty container. We defined and implemented four GA4 conversion events: generate_lead, click_phone, click_email, and form submission tracking. For the first time, Madika had complete visibility into how users were behaving on the site and which channels were driving real enquiries.
Meta Lead Generation Campaigns
We launched targeted lead generation campaigns on Meta reaching Bulgarian buyers locally and diaspora communities in Austria, Germany, and the United Kingdom. Through careful audience segmentation by region and intent, we generated 126 leads at a cost per lead of €4.54 - with the best-performing campaign delivering leads at just €1.43 each. Unique reach across the campaign period was 41,918 people with over 202,901 impressions and a CTR of 2.48% against an industry average of approximately 0.9%.
WHAT WE DID IN DETAIL
Google Performance Max Campaign
We launched a Google Performance Max campaign targeting high-intent apartment enquiries. Over 30 days the campaign delivered 153,022 impressions, 4,474 clicks at a CTR of 2.92% and a cost per click of just €0.11, generating 19 tracked conversions.
WHAT WE DID IN DETAIL
Website Performance - GA4
Over 90 days the site recorded 6,088 sessions, 3,795 active users, and 22,796 page views. Organic search sessions averaged 6 minutes and 16 seconds with 7.77 pages per session - strong indicators of high-quality, engaged traffic. The most viewed page was Building 6 with 6,880 views from 3,180 users. The Payment Methods page recorded 357 views - a clear signal of purchase intent from serious buyers. Across all channels, 116 GA4 micro-conversions were recorded including 62 phone clicks, 41 lead form submissions, and 13 email clicks.
