Lollipop Cosmetics
8.49× Average ROAS, 4,000+ Sales, and 90+ Posts Published — Full-Service Digital Marketing for a Bulgarian Cosmetics eShop
PROBLEM
Lollipop Cosmetics needed a digital partner that could manage both paid acquisition and organic social content — simultaneously and at scale. The brand had an active Meta ad account but lacked a structured content calendar, consistent monthly posting cadence, and the campaign architecture needed to scale purchases efficiently. Without full-service management across ads and organic, the brand was leaving significant revenue and audience engagement on the table.
SOLUTION
EuribiaTech took over Lollipop Cosmetics’ full digital marketing operation — running Meta performance campaigns to drive eCommerce sales while simultaneously managing a consistent social media content programme of 15 posts per month via PostFlow. On the paid side, we structured campaigns around four objectives: standard performance, seasonal Black Friday, a 2026 growth campaign, and a product catalog retargeting campaign targeting website visitors. Across all campaigns the average ROAS reached 8.49× — nearly three times the eCommerce industry average of 2–3×. On the content side, we have produced and published 90+ pieces of social content since October 2025 — covering product highlights, lifestyle content, seasonal promotions, and community engagement.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Meta eCommerce Campaigns — Performance Campaigns
We built and managed a full Meta eCommerce campaign structure for Lollipop Cosmetics, running campaigns optimised for sales across Facebook and Instagram. The standard performance campaign achieved a ROAS of 8.76× — nearly three times the eCommerce industry average of 2–3× — with an average cost per purchase of €2.84. With a CTR of 4.40%, the campaign demonstrated precise audience targeting and strong creative-to-audience fit.
Black Friday Campaign
We launched a dedicated Black Friday campaign to capitalise on peak seasonal purchasing intent. The campaign achieved a ROAS of 9.57× — the highest across all campaigns — at an average cost per purchase of €3.93. The combination of compelling seasonal offers and precise Meta targeting drives exceptional returns during high-intent purchase windows.
WHAT WE DID IN DETAIL
2026 Growth Campaign
The 2026 growth campaign is the largest in the portfolio by impression volume — delivering 1.53 million impressions at a ROAS of 6.95× and an average cost per purchase of €4.32. This campaign is actively scaling Lollipop Cosmetics’ customer acquisition, reaching 229,173 unique people and adding a consistent pipeline of new buyers to the brand’s customer base.
Product Catalog Retargeting
We launched a dynamic product catalog retargeting campaign targeting users who had visited the Lollipop Cosmetics website but had not yet purchased. At a ROAS of 6.75×, this campaign is a critical part of the conversion funnel — recapturing high-intent shoppers at the exact moment they are most likely to buy.
WHAT WE DID IN DETAIL
PostFlow — Social Media Content Management
Since October 2025, EuribiaTech has managed Lollipop Cosmetics’ full social media content calendar via PostFlow — producing and publishing 15 posts per month across Facebook and Instagram. Each post is researched, written, designed, approved through the PostFlow workflow, and published on schedule. Content spans four pillars: product highlights, lifestyle and occasion content, seasonal promotions, and community engagement. This consistent 90+ post cadence ensures Lollipop Cosmetics maintains a visible, on-brand presence between ad campaigns — building the organic audience that makes every paid campaign more effective.
