Lollipop Cosmetics
8.49× Average ROAS, 4,000+ Sales, and 90+ Posts Published: Full-Service Digital Marketing for a Bulgarian Cosmetics eShop
PROBLEM
Lollipop Cosmetics needed a digital partner that could manage both paid acquisition and organic social content, simultaneously and at scale. The brand had an active Meta ad account but lacked a structured content calendar, consistent monthly posting cadence, and the campaign architecture needed to scale purchases efficiently. Without full-service management across ads and organic, the brand was leaving significant revenue and audience engagement on the table.
SOLUTION
Euribia Digital took over Lollipop Cosmetics’ full digital marketing operation, running Meta performance campaigns to drive eCommerce sales while simultaneously managing a consistent social media content programme of 15 posts per month via PostFlow. On the paid side, we structured campaigns around four objectives: standard performance, seasonal Black Friday, a 2026 growth campaign, and a product catalog retargeting campaign targeting website visitors. Across all campaigns the average ROAS reached 8.49×, nearly three times the eCommerce industry average of 2-3×. On the content side, we have produced and published 90+ pieces of social content since October 2025, covering product highlights, lifestyle content, seasonal promotions, and community engagement.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Meta eCommerce Campaigns, Performance Campaigns
We built and managed a full Meta eCommerce campaign structure for Lollipop Cosmetics, running campaigns optimised for sales across Facebook and Instagram. The standard performance campaign achieved a ROAS of 8.76×, nearly three times the eCommerce industry average of 2–3×, with an average cost per purchase of €2.84. With a CTR of 4.40%, the campaign demonstrated precise audience targeting and strong creative-to-audience fit.
Black Friday Campaign
We launched a dedicated Black Friday campaign to capitalise on peak seasonal purchasing intent. The campaign achieved a ROAS of 9.57×, the highest across all campaigns, at an average cost per purchase of €3.93. The combination of compelling seasonal offers and precise Meta targeting drives exceptional returns during high-intent purchase windows.
WHAT WE DID IN DETAIL
2026 Growth Campaign
The 2026 growth campaign is the largest in the portfolio by impression volume, delivering 1.53 million impressions at a ROAS of 6.95× and an average cost per purchase of €4.32. This campaign is actively scaling Lollipop Cosmetics’ customer acquisition, reaching 229,173 unique people and adding a consistent pipeline of new buyers to the brand’s customer base.
Product Catalog Retargeting
We launched a dynamic product catalog retargeting campaign targeting users who had visited the Lollipop Cosmetics website but had not yet purchased. At a ROAS of 6.75×, this campaign is a critical part of the conversion funnel, recapturing high-intent shoppers at the exact moment they are most likely to buy.
WHAT WE DID IN DETAIL
PostFlow, Social Media Content Management
Since October 2025, Euribia Digital has managed Lollipop Cosmetics’ full social media content calendar via PostFlow, producing and publishing 15 posts per month across Facebook and Instagram. Each post is researched, written, designed, approved through the PostFlow workflow, and published on schedule. Content spans four pillars: product highlights, lifestyle and occasion content, seasonal promotions, and community engagement. This consistent 90+ post cadence ensures Lollipop Cosmetics maintains a visible, on-brand presence between ad campaigns, building the organic audience that makes every paid campaign more effective.
