KP Invest
99 Leads at €2.53 Each: Real Estate Lead Generation on Meta That Outperforms the Market by Up to 16 Times
PROBLEM
When Euribia Digital took on KP Invest's digital marketing, the company had no structured Meta advertising presence and no lead generation infrastructure in place. Without paid campaigns running, there was no reliable channel to generate qualified property enquiries, no audience data, and no way to measure which activity was driving interest. For a property investment brand competing in a market where buyers conduct significant online research before making contact, this was a critical gap.
SOLUTION
We built and launched a Meta lead generation campaign for KP Invest, structured around a video-led creative that communicated the brand's proposition directly to a targeted Bulgarian audience. The campaign used Meta's native lead form objective to capture qualified enquiries with minimal friction, eliminating the drop-off associated with sending prospects to an external website. A dedicated retargeting and engagement strategy ran alongside the lead generation activity, building familiarity with the brand across multiple touchpoints before conversion. The result: 99 qualified leads at a cost per lead of €2.53, up to 16 times cheaper than the real estate industry average.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Video-Led Lead Generation Campaign
We launched a video-first Meta lead generation campaign, using engaging video creative to build brand familiarity and drive enquiries for KP Invest properties. The campaign delivered 13,051 video views alongside 99 completed lead form submissions, demonstrating that the video content was not only building awareness but actively converting viewers into qualified prospects.
WHAT WE DID IN DETAIL
Meta Lead Form, Frictionless Conversion
The campaign was built around Meta's native lead form format, allowing interested buyers to submit their details directly within the app, without leaving Facebook or Instagram. This frictionless approach significantly reduces the drop-off that occurs when prospects are redirected to external websites, and is particularly effective for property audiences who are in early research mode. The result was 99 leads captured at €2.53 each.
WHAT WE DID IN DETAIL
Audience Targeting, Qualified Property Buyers
The campaign targeted Bulgarian audiences with demonstrated interest in property investment, real estate, and new developments. Targeting was refined throughout the campaign to maintain relevance and conversion efficiency, resulting in a click-through rate of 5.57%, more than five times the industry average for real estate advertising on Meta.
Engagement & Retargeting
Alongside the lead generation activity, post engagement campaigns built brand presence and kept KP Invest front-of-mind with the target audience. 14,047 post engagements across the campaign period created a warm audience base for retargeting and ensured consistent brand visibility throughout the buyer research journey.
