Della Cleaning
From Deindexed to Dominant — Rebuilding a Brand's Digital Foundation From Zero
PROBLEM
When Euribia Digital took over Della Cleaning's digital presence, the situation was critical. The website had been blocked by Google — technical issues severe enough to trigger full deindexing, making the business effectively invisible in search. GA4 existed but had zero meaningful tracking configured. The GTM container was completely empty. There were no paid campaigns running on Meta or Google, no consistent social content, and no brand visibility strategy in place. For a cleaning company competing in both B2B and B2C markets, this was not just a missed opportunity — it was an existential digital problem.
SOLUTION
We rebuilt Della Cleaning's entire digital presence from the ground up. Starting with the website, we resolved all technical issues causing Google's deindexing and rebuilt the site with a clean, SEO-ready architecture — structured around Corporate Clients, Services, Price Calculator, Private Clients, and Contacts. In parallel, we built a full tracking infrastructure from scratch, configuring GTM and implementing six custom GA4 conversion events to capture every meaningful user action. We launched a Meta brand awareness campaign targeting Bulgaria and a Google Search campaign focused on B2B professional cleaning enquiries. To rebuild the brand's identity, we introduced a consistent monthly content programme across Meta and LinkedIn — anchored by a clean, professional visual system.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Website Recovery & Rebuild
We identified and resolved all technical issues that had caused Google to deindex the Della Cleaning website - effectively making the business invisible in search. Once recovered, we rebuilt the site with a structured, SEO-ready page architecture covering Corporate Clients, Services, a Price Calculator, Private Clients, and Contacts. The result is a site that not only ranks but converts - with 0% bounce rate on the highest-intent pages.
Tracking Infrastructure — Built From Zero
We built a complete tracking foundation from scratch. GTM was configured end-to-end and six custom GA4 conversion events were implemented: generate_lead_b2b, generate_lead_b2c, generate_lead_general, phone_click, email_click, and services_toggle_click. Google Ads conversion tracking was linked throughout. For the first time, Della had full visibility into which channels were driving real enquiries.
WHAT WE DID IN DETAIL
Meta Brand Awareness Campaign
We launched a Meta brand awareness campaign targeting Bulgaria, building Della Cleaning's presence in front of a large, relevant local audience. The campaign reached 280,410 unique people with 722,405 impressions at a frequency of 2.58 - delivering a CPM of €0.33 against an industry average of €5–12. That is 16 to 36 times below the market rate, meaning Della's brand is being rebuilt at extreme efficiency.
Google Search — B2B Campaign
We launched a targeted Google Search campaign focused on B2B professional cleaning enquiries. The campaign is delivering a CTR of 13.48% — nearly three times the industry average of 2–5% — demonstrating that the targeting, keywords, and ad copy are precisely aligned with what potential clients are searching for.
WHAT WE DID IN DETAIL
Brand Content — Meta & LinkedIn
We introduced a consistent monthly content programme across Meta and LinkedIn — four posts per month on Meta and eight on LinkedIn — rebuilding Della's brand identity with a professional, consistent visual system built around their blue brand tone. Each platform serves a distinct purpose: Meta for consumer awareness, LinkedIn for B2B credibility and corporate client acquisition.
