Dankek
301,000 Unique People Reached at €0.25 CPM — The Most Cost-Efficient Brand Launch in the Portfolio
PROBLEM
Dankek — the Pladis muffin and cake brand — had no paid Meta presence in Bulgaria. Despite strong retail availability, there was no digital advertising strategy to build brand awareness or connect with Bulgarian consumers on social media. EuribiaTech was tasked with launching Dankek's Meta presence efficiently and measurably.
SOLUTION
We launched Dankek Bulgaria's first Meta advertising campaign as part of the ULKER | Awareness | 02.2026 multi-brand initiative. With a dedicated Dankek ad set, we delivered 736,140 impressions and reached 301,030 unique Bulgarians at a CPM of €0.25 — the lowest CPM achieved across all Pladis Bulgaria brands in the February 2026 awareness push.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
ULKER Brand Awareness Campaign — February 2026
Dankek was featured as a dedicated ad set within the ULKER | Awareness | 02.2026 campaign — a cross-brand initiative across the Pladis Bulgaria portfolio. The Dankek ad set achieved the best cost-efficiency in the entire campaign, delivering 736,140 impressions at €0.25 CPM and reaching 301,030 unique Bulgarians.
WHAT WE DID IN DETAIL
Precision Targeting
The Dankek ad set targeted Bulgarian consumers with interests in cakes, bakery products, and sweet snacks — ensuring the brand was placed in front of a relevant, qualified audience. The €0.25 CPM achieved reflects both strong creative and precise audience selection.
