Cizi
2 Million Unique Bulgarians Reached — and a 17% Click-Through Rate That Proves the Targeting Works
PROBLEM
Cizi — the popular Pladis snack cracker — had no paid social infrastructure in Bulgaria. The brand was present on social media but without a structured approach to reach, engagement, or community growth. In a competitive snacks market, building digital brand recognition required a disciplined, multi-format Meta strategy — one that did not exist before EuribiaTech.
SOLUTION
We built a complete Meta advertising programme for Cizi Bulgaria — spanning awareness campaigns, engagement campaigns, giveaway mechanics, and page growth. Cizi was included in both the Pladis Global Awareness campaign and the ULKER Awareness campaign (February 2026), delivering over 5.4 million impressions from awareness alone. We also ran dedicated engagement campaigns including the Back to School seasonal push, and post boosts targeting the Bulgarian snacking audience. One page visit promotion delivered a CTR of 17.12% — one of the highest click-through rates recorded across all Pladis brands.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
What We Did
Awareness Campaigns
Cizi was included in the Pladis Global Awareness campaign (3.85M impressions at €0.29 CPM) and the ULKER | Awareness | 02.2026 campaign (693K impressions at €0.27 CPM). Together these two campaigns delivered over 4.5 million impressions for the Cizi brand at below-market CPMs.
WHAT WE DID IN DETAIL
Engagement — Back to School & Seasonal
We ran Cizi engagement campaigns targeting the Back to School moment — a natural fit for a snack brand associated with school-age consumers. These campaigns drove consistent click-through and profile visit activity throughout the seasonal window.
WHAT WE DID IN DETAIL
Top-Performing Creative — 17.12% CTR
A Facebook Page Visits promotion using the “Cizi + sauce: is that a good combo?” creative achieved a CTR of 17.12% — nearly 19 times the industry average of 0.9%. This demonstrates that when the creative and targeting are aligned, Cizi content resonates strongly with the Bulgarian audience.
Giveaway & Page Growth
Cizi giveaway campaigns were run alongside the multi-brand Giveaway 18.11 initiative, driving community participation and new followers. Page like campaigns built a qualified local audience for ongoing retargeting.
