Euribia Digital is sponsoring Digital4 Sofia this Thursday
- Mario Georgiev
- Jun 8
- 4 min read
Updated: 4 days ago
We will be on the panel, at the exhibitor floor, and in the conversations that matter. Here is what we are bringing, and why we backed this one.
Quick facts
When: Thursday, June 11, 2026.
Our role: Sponsor, exhibitor, and panellist. Three roles, one mission: to show up for the community that built us.
Why we backed this one
We chose Digital4 Sofia for a simple reason. It is one of the few events in Bulgaria where the room is genuinely mixed - about a third business owners and managers, four in ten marketing specialists, and the rest digital agencies, startups, and operators. That mix is rare. Most events split the audience between executives who want strategy and practitioners who want tactics. Digital4 puts them in the same room and forces a real conversation.
For an agency like ours, that conversation is the whole point. We do not believe Bulgarian SMEs are behind on digital. We believe they have been underserved by agencies that recycle Western playbooks without adapting them. The room at Digital4 Sofia is exactly where we can hear what is missing, and exactly where we can share what we have learned across our portfolio of 16+ clients in retail, FMCG, hospitality, e-commerce, and B2B.
What we are bringing on Thursday
On the panel
Our CEO Mario Georgiev joins a panel of operators discussing how Bulgarian businesses should approach growth in the AI-shaped landscape of 2026. The questions we are coming prepared to answer:
Why polished advertising is losing to authentic content, and what that means for the next year of marketing spend.
Where AI tools actually replace human work versus where they only amplify it.
The honest economics of doing performance marketing well in Bulgaria right now: budgets, channels, expectations.
We are not bringing a sales pitch. We are bringing two and a half years of data from real Bulgarian SME budgets and what we learned from them. The numbers will be honest. Including the ones we got wrong.
At our exhibitor space
If you want a deeper conversation than a panel allows, come find our booth. We will have three of our specialists on rotation throughout the day: Mihaela on Meta advertising, Dimitar on website and brand design, and our team on AI-powered content systems. Bring a problem. We will sit down and look at it with you.
This is what we do every day for clients. Bringing it to the exhibitor floor is just a shortened version of that work, free, for anyone who attends.
In conversation
Between sessions, in the coffee breaks, and at the networking that follows - we will be the team in the conversations, not behind a table. Find us if you have ever wanted to ask an agency a direct question without it turning into a sales meeting. We came to listen.
What we hope to take home
I want to be honest about this. We are not just at Digital4 Sofia to give. We are there to learn.
We want to hear what Bulgarian SMEs are actually struggling with in 2026, in their words, not filtered through an agency intake form. We want to find the next two or three people we will end up working with for years. We want to meet operators from other agencies in Sofia, Plovdiv, Varna, Burgas, who are solving the same problems differently than we do - because nobody has the only right answer, and the conversations that come out of mixing approaches are where the real lift happens.
And honestly, we want to be in the room as Bulgaria’s digital community keeps growing. The Digital4 Network has been at the centre of that growth for years. Showing up as a sponsor is our way of saying we believe in it, and that we want to put something back into the community that gave us a runway.
Where to find us at Digital4 Sofia
If you are coming and want to schedule 15 minutes with us specifically, send a note via our contact form before Wednesday evening and we will pre-book a slot at the booth.
Get in touch
Have a question about your marketing, your website, or what we will be discussing on the panel? We usually respond within a few business hours.
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